The condo marketers version of musical chairs continues to go around as Williams Marketing takes over sales of Enso, and as of today, Veer Lofts. It had been rumored that Vulcan was considering handling sales in-house after the contract with John L. Scott expires this month. The Williams Marketing website also indicates they’ve taken over sales at The Pittsburgh.
Williams Marketing recently relinquished marketing and sales operations at Brix, Olive 8 and The Danielle.
Enso just announced special “pre-opening” pricing on several units to entice potential buyers. All of the units are either one-bedroom or one-bedroom plus den that are now being offered between $350,000 to $499,000. With the homes ranging in size from 687 to 979 square feet, that’s around $500 per square foot. The pricing is available to purchases under contract by May 22, 2009.
#504 – $350,000
#1004 – $375,000
#1304 – $385,000
#710 – $435,000
#910 – $445,000
#1310 – $474,000
#1009 – $485,000
#1309 – $499,000
Additionally, Vulcan is offering a few other incentives – up to $8,500 in closing costs, no homeowner dues until December 2010 and will donate $500 to a SLU non-profit organization in the buyer’s name.
Vulcan sent an update letter to Enso buyers a few days ago notifying them about the special incentive they’re implementing in order to facilitate more sales. My guess is that Enso will need to conform to FNMA’s 70% presold requirement and this is a push to get them there. Vulcan did reiterate its commitment to its top-tier condo development and is aiming for the temporary certificate of occupancy by May 25th.
View available Enso condos for sale.
A few local condo projects are now claiming a place on the social networking site, Facebook. With more than 175 million users, Facebook provides another venue to tout new condo projects as well as to bring new owners and future neighbors together.
Marketer/Developer created Facebook pages/groups:
- Brix
- Veer Lofts
- Enso
- Rollin Street
- Trace
- Maison Jiselle
Buyer/Owner created Facebook pages/groups:
- Veer Lofts owners group
- Rollin Street buyers (profile page, “friends” accepted once purchase is verified)
Besides Facebook, a few condo community blogsites have also been popular for owners, residents and condo aficionados alike – Cosmo Seattle, Fast Times at 2200, The Grandview and Mosler Lofts (restricted).
DISCLAIMER: This information is presented to provide an overview of Fannie Mae’s condo guideline changes. For specific information and questions, please consult with your mortgage loan officer.
Recently, TSCB noted two new mortgage fees implemented by Fannie Mae affecting condo buyers — a .75% condo add on fee and a 1.75% additional fee for investors — both applicable to loans with a loan-to-value rate greater than 75%.
Well, there’s more. Effective March 1, 2009, Fannie Mae is implementing condo guideline changes “in light of the current condo market and the need to mitigate risk on condo loans”. Some of these changes may affect a buyer’s ability to obtain conventional condo loans for new and established condos.
A condo project is “established” if 90% of the units have been sold, is complete and the HOA has been turned over to the owners. A condo project is “new” if less than 90% have been sold, is not completed, is subject to phasing or if the HOA has not been turned over to unit owners.
Overview of Fannie Mae condo guideline changes:
According to a Fannie Mae, the guidelines can be modified for condo projects on a case-by-case basis. Therefore, these guidelines may not apply to all condo projects.
What effect will the changes have?
The revised guidelines may affect a buyer’s ability to obtain a conventional loan for either a new or established condo if the project does not conform. Most notably, it’ll affect new developments and it’s already having an impact on at least two new projects. Vulcan recently sent a letter to buyers at its Rollin Street Flats project in South Lake Union notifying buyers of the new 70% pre-sold guideline and extending closing until April 15th at the earliest.
As it stands, Vulcan may be unable to close any of the units at Rollin Street unless (1) they continue to extend closing until 70% of the units are under contract, (2) seek modification under a Fannie Mae expedited review process, (3) find a lender willing to hold the loans in their portfolio, or (4) convert the use of the building.
Ruby Condominiums in Eastlake is holding off closings until there are enough sales to qualify under the guidelines…that could be awhile. Ruby is FHA approved so that offers qualified buyers an alternative, though Ruby must have 25 sales under contract before it can begin closing FHA buyers. Its developer, Barrientos, is a major apartment developer as well, so reuse may be an option. In both cases, buyers are left in limbo.
The new guidelines may also apply to other recently completed and/or soon to be completed projects including Enso, Veer Lofts, Equinox, Alex, Duncan Place, Leona, Lakeview Residences, Brix, Eleven Eleven, The Danielle, The Dakota and Marselle — that is unless they’ve been approved for a lower rate under a case-by-case expedited review process. Quite frankly, though, I expect a few of these won’t end up as condos.
If there is a silver lining, it’s for sellers at established condo developments who’ll have reduced competition from new construction developments.
Statement from Vulcan:
Vulcan has informed our buyers of the new Fannie Mae and Freddie Mac regulations because Rollin Street is at a level of pre-sales that is under what is mandated by the new guidelines. As these guidelines affect the ability of our buyers to obtain financing and close on their purchases, we felt it was important to communicate these challenges as soon as possible. We are working to understand the new guidelines and how they will ultimately affect the property and our buyers. We will be communicating what we know about these changes and their impact in the next 2 to 3 weeks.
Veer and Enso are at a higher level of sales and pre-sales respectively and our goal is to continue to close units in those buildings as buyers come to the closing table.
Response from Williams Marketing (per comment below)
As of today [2/20/09], Ruby has partnered with a local lender (Seattle Mortgage) looking to actually lend money! They have committed to close homes now, ie, we are move-in ready with no pre-sale requirement. We are also working with other regional lenders for additional commitments to close homes with no presale requirements. Ruby on Eastlake is both FHA and VA approved, so buyers can take advantage of every financial opportunity to get into new home ownership.
Posting has been revised.
[youtube:http://www.youtube.com/watch?v=-1Q7B6_JXOA]
Enso is a luxury condominium in the South Lake Union district. Links: Our review and Enso website
The Vulcan Real Estate Discovery Center re-opened its doors today. The soft opening is intended for their home selection appointment holders to come in and view scale models, finishes and full-size models representing Veer Lofts, Enso and Rollin Street Flats. The Discovery Center is open to the general public though the public grand opening will held in the next week or so.
What’s new at the Discovery Center?
I was a little disappointed they did not include full unit models of Enso and Veer. The Veer flexi-loft model is a small representation of the loft which does not give a good indication of the 5-foot loft ceiling height. The loft area is open to the Discovery Center’s ceiling which looks more than 5 feet in distance. Plus, potential buyers aren’t able to climb up to the model’s loft area (which is only about 3′ x 5′). I think having a full-sized flex-loft model would have been beneficial as that’s one of the units that buyers seem to be unsure of.
Aside from that, the Discovery Center looks great and people should definately stop by for a look.
The Enso Condominium is Vulcan’s newest luxury condominium that’s part of the 2201 Westlake project consisting of an office tower, residential tower, restuarant and retail. It is convieniently located on the street car line and across the street from The 2200 Complex (condos, Whole Foods, Starbucks, dining and retail).
Enso’s residential tower is 19-stories with 134 one- and two-bedroom and sky townhomes units on floors 5 thru 19. Homes will feature European kitchens, 9-10′ ceilings, spa-like bathrooms, air conditioning, double-sided fireplaces and decks. Upscale finishes include granite & marble countertops, beautiful cabinetry and glass backsplashes.
Number of floors: 19
Number of units: 134
Amenities: Roof-top terrace with outdoor kitchen, a community great room and a state-of-the-art fitness center
Completed: 2009
Pet Friendly: Yes
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